Brazil
An educational starting point for researching business prospecting in this market.
Understand the starting point.
The LGPD governs personal-data processing and can apply beyond a Brazilian headquarters. Its territorial tests include processing in Brazil, relevant activities involving people there and data collected there.
ANPD treats legitimate interest as a conditional basis, with purpose, necessity, balancing and safeguards. Its guidance excludes sensitive personal data from that basis.
These sources do not establish a blanket permission for cold email. Scroper should present the privacy framework and mark channel-specific marketing rules as awaiting further research.
Questions to resolve for a campaign.
- Where is the sender established, and which rules apply to this activity?
- What type of business or individual is the recipient?
- Where did the contact details come from, and what evidence supports their use?
- What does the chosen channel require, including objections and opt-outs?
- Are the policy and its exceptions current, reviewed and applicable to this case?
This page does not cover every channel, sector, regional law or international transfer requirement. A manual action does not create a general exemption.
Official references.
Brazil Chamber of Deputies: Current LGPD textwww2.camara.leg.brANPD: Legitimate interest guidancewww.gov.brOfficial sources consulted on 5 November 2026. Educational summary; not legal advice or a validated policy.