Canada
An educational starting point for researching business prospecting in this market.
Understand the starting point.
CASL generally requires consent, identification and an unsubscribe mechanism for commercial electronic messages. The CRTC says messages arriving in Canada from abroad must comply too.
A publicly displayed address is not a blanket invitation. Implied consent through publication involves conditions, including no statement against unsolicited messages and relevance to the recipient’s role.
Privacy and contact rules remain distinct. PIPEDA has a limited business-contact exclusion tied to purpose; it does not replace CASL. Scroper should preserve the evidence behind any claimed consent.
Questions to resolve for a campaign.
- Where is the sender established, and which rules apply to this activity?
- What type of business or individual is the recipient?
- Where did the contact details come from, and what evidence supports their use?
- What does the chosen channel require, including objections and opt-outs?
- Are the policy and its exceptions current, reviewed and applicable to this case?
This page does not cover every channel, sector, regional law or international transfer requirement. A manual action does not create a general exemption.
Official references.
CRTC: CASL questions and answerscrtc.gc.caGovernment of Canada: Getting consent to send emailised-isde.canada.caPrivacy Commissioner: Businesses and personal informationwww.priv.gc.caOfficial sources consulted on 5 November 2026. Educational summary; not legal advice or a validated policy.