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Spain

An educational starting point for researching business prospecting in this market.

Educational summaryOperational policy: not availableLegal validation: pending

Understand the starting point.

Article 21 of the LSSI sets a prior-request or express-authorisation rule for promotional email, with a limited exception for an earlier contractual relationship and similar products or services.

BOE

A simple, free objection mechanism remains relevant. Switching to a human sender does not itself create an exception: the rule concerns the communication, not a particular automation tool.

BOE

Personal-data processing requires its own GDPR assessment. Scroper should record sender establishment, recipient context and evidence, rather than treat a Spanish destination or legitimate interest as permission to send.

BOE BOE

Questions to resolve for a campaign.

Where is the sender established, and which rules apply to this activity?
What type of business or individual is the recipient?
Where did the contact details come from, and what evidence supports their use?
What does the chosen channel require, including objections and opt-outs?
Are the policy and its exceptions current, reviewed and applicable to this case?

This page does not cover every channel, sector, regional law or international transfer requirement. A manual action does not create a general exemption.

Official references.

BOE: LSSI, articles 2–4 and 21www.boe.es BOE: GDPR text, articles 3, 6, 13–14 and 21www.boe.es

Official sources consulted on 5 November 2026. Educational summary; not legal advice or a validated policy.

Keep the context
with the conversation.

See how the steps connect

Understand the starting point.

Article 21 of the LSSI sets a prior-request or express-authorisation rule for promotional email, with a limited exception for an earlier contractual relationship and similar products or services.

BOE

A simple, free objection mechanism remains relevant. Switching to a human sender does not itself create an exception: the rule concerns the communication, not a particular automation tool.

BOE

BOE BOE

Questions to resolve for a campaign.

Where is the sender established, and which rules apply to this activity?

What type of business or individual is the recipient?

Where did the contact details come from, and what evidence supports their use?

What does the chosen channel require, including objections and opt-outs?

Are the policy and its exceptions current, reviewed and applicable to this case?

This page does not cover every channel, sector, regional law or international transfer requirement. A manual action does not create a general exemption.

Spain

Understand the starting point.

Questions to resolve for a campaign.

Official references.

Keep the contextwith the conversation.

Spain

Understand the starting point.

Questions to resolve for a campaign.

Official references.

Keep the contextwith the conversation.

Keep the context
with the conversation.

Keep the context
with the conversation.