United Kingdom
An educational starting point for researching business prospecting in this market.
Understand the starting point.
UK email rules distinguish corporate subscribers from sole traders and some partnerships. Named business contacts can also involve personal data, bringing UK GDPR duties into the assessment.
The ICO describes different consent routes for those groups, alongside sender identification and opt-out requirements. A published work address is not enough to settle every obligation.
Scroper should explain recipient type, data source and outstanding evidence. This summary does not establish which laws apply to a cross-border campaign; the ICO marks this guidance as under review.
Questions to resolve for a campaign.
- Where is the sender established, and which rules apply to this activity?
- What type of business or individual is the recipient?
- Where did the contact details come from, and what evidence supports their use?
- What does the chosen channel require, including objections and opt-outs?
- Are the policy and its exceptions current, reviewed and applicable to this case?
This page does not cover every channel, sector, regional law or international transfer requirement. A manual action does not create a general exemption.
Official references.
ICO: Business-to-business marketingico.org.ukOfficial sources consulted on 5 November 2026. Educational summary; not legal advice or a validated policy.